Oedipus Complex an Example of the Topic Psychology Essays by

Oedipus Complex Oedipus complex is a term defined as a state wherein a child, specifically a boy, develops a lustful desire towards her mother and sees his father as a rival. The child feels the urge to compete with his father for his mothers love and attention. Sometimes they even develop evil thoughts of killing him. The counterpart of Oedipus complex, which involves girls developing desires for their fathers, is known as Electra complex. This theory is closely related to castration complex which is the early childhood fear of castration that Freud and Lacan both saw as an integral part of our psychosexual development (Felluga 2002). Oedipus complex was coined by a psychoanalyst, Sigmund Freud, based on the story of King Oedipus by Sophocles. Need essay sample on "Oedipus Complex" topic? We will write a custom essay sample specifically for you Proceed The story revolves on the life of Oedipus, a man destined to kill his father and marry his mother because of a prophecy. Because of this prophecy, his parents pierced his feet and sent him away to perish shortly after birth. He was adopted by the King and Queen of Corinth. Years after, he had suspicions about his true identity and left home to seek the truth. True to the oracles words, the prophecy came true. On his journey he unknowingly killed his father, the King of Thebes, and the Sphinx who terrorizes the kingdom. With an empty throne, the grateful people of Thebes offered Oedipus the position because he saved them from the Sphinx. Our Customers Usually Tell EssayLab support: I'm don't want to write my essay. Because I don't have the time Essay writer professionals suggest: Custom Essay Writing Company Writers For Hire Collage Papers For Sale Buy Papers Online He readily agreed and married the widowed queen who happens to be his real mother. He fathered four children by her. The truth about Oedipus unfolded because of a deadly plague. It is said that the plague would leave Thebes alone if the person who murdered the king would be punished. Oedipus soon learned that the old man he killed in the crossroad was King Laius, his father. Realizing what he had done, he blinded and exiled himself to death. Much of these Oedipus complex is said to be evident in one of William Shakespeares famous plays Hamlet. Hamlet is a story full of anger, revenge and deception. King Hamlet, the young Hamlets father, just died and shortly after his death his mother married his brother, newly crowned King Claudius. At the beginning of the play Hamlet saw the ghost of his father and revealed a horrible truth about his own death. The king was not bitten by a serpent. He was murdered. He was poisoned by his brother, King Claudius. Hamlet was fuming mad and swore to kill his uncle for revenge. He was more determined than ever to break his mothers marriage to the king. He decided to act insane so as to avoid suspicion while planning his revenge. He went to Ophelia, his love interest, and convinced her that he had gone mad. Ophelias father spread his theory that Hamlet had gone insane because Ophelia refuses to accept his love. The king and queen were disturbed by the news that Hamlet might be going insane. Then, Hamlet arranged actors to sort of re-enact the death of the king with the hopes of getting his uncle upset and guilty. As expected, King Claudius was angered and he ordered to stop the play. Having confirmed his suspicions, Hamlet went to see and warn his mother about this shortly after the play. Unknown to Hamlet, Polonius, Ophelias father and the kings friend, was hiding behind the curtains and eavesdropping on them. He killed him through the curtains thinking that he was King Claudius. The king soon realized that Hamlet was becoming a threat to him. He planned ways to kill Hamlet but to no avail. He sent him to England with two English men who were tasked to kill him. Hamlet was able to escape and went home. Then he tried to poison his wine but it was the queen who drank it. Finally, he sought the help of Laertes, Polonius son. He was to wound Hamlet with a poisoned sword. He readily agreed because he wants to avenge the death of his father and sister who committed suicide. He succeeded but he, too, was scratched with the same sword. On the verge of death, Leartes confessed that King Claudius was behind all this. Though wounded and weak, Hamlet still managed to stab his uncle with the poisoned sword. Moments later, he died. The play ended with Horatio, Hamlets dear friend, bidding him farewell. Although there is no direct reference that Hamlet has Oedipus complex, some parts of the play show some indications that he has a thing for his mother. He happens to be close to his mother. Thats probably one of the reasons why he seemed upset about his mothers marriage to his uncle right after the death of his father. She married. O, most wicked speed says Hamlet in Act I Scene 2 of the play. It is evident that he does not approve of his mothers early marriage to his uncle. But break, my heart; for I must hold my tongue, in this line we can feel Hamlets pain and frustration. It could be that he expects his mother to be fonder of him now that his father is gone. But then, Claudius came into the picture. He may be extremely jealous of his uncle and its heartbreaking for him to see the two of them together, especially now that he knows that Claudius killed his father. Though he disapproves of the queens decisions he cannot voice out his views as much as he wanted to. He knew that there would be grave consequences if he will give in to his forbidden feelings. When his father was still alive, Hamlet seems to be jealous of him too. "Must I remember? Why, she would hang on him, as if increase of appetite had grown" this line describes how his mother hungers for his fathers love and affection. There may be a tinge of bitterness in this statement. Now that his father is dead, he expected his mother to mourn longer considering the fact that she loved him dearly. In spite of the suspicions about Hamlet having Oedipus complex, his story revealed that he once fell in love and courted a lady named Ophelia. The sad part is that her father and brother does not approve of Hamlet. Even though she was beginning to let Hamlet sweep her off her feet, she chose to obey her familys advice rather reluctantly. Soon, she convinced herself that Hamlet is not the man for her when he appeared before her acting very strange. She lost hope on the promise of his love in later parts of the play when Hamlet said that he never really loved her. In fact, he told her many times to go to a nunnery. Maybe Hamlet really has Oedipus complex. He never showed Ophelia deep concern unlike his mother. There was never a scene in the play where he professed much attention and affection to her. He even denied giving her the gifts she was returning in one part of the play. He never talks about her the way he talks about his mother. In Act III Scene 4 of Hamlet, entitled The Queens Closet, Hamlet showed his disgust to his mother. He let all his suppressed emotions out. Hamlet was angry because his mother married his fathers murderer but for some reason instead of confronting her about this, he focused on his mothers sexuality (Anonymous 2002). He kept on stressing that she had sinned greatly being married to her husbands brother no sooner after his death, which clearly shows jealousy. He also said something about his mothers bed being all sweaty and stained with semen because of their love-making. He talked to her rudely and warned her to stay away from the king. Some of the lines goes like this; Good night: but go not to mine uncle's bed, Not this, by no means, that I bid you do: Let the bloat king tempt you again to bed; Pinch wanton on your cheek; call you his mouse; And let him, for a pair of reechy kisses, Or paddling in your neck with his damn'd fingers (Hylton 2000). Obviously, Hamlet does not want her mother to go to bed with his uncle or to even show him affection. Hamlets sexual thoughts and choice of words suggest that he has been thinking of his mother in a lustful way. He could even be fantasizing about her all this time. It is quite amazing that William Shakespeare was able to think of very controversial angles to his play. Who would have thought that long before psychoanalysts and psychologists formulated theories such as Oedipus complex, one of our greatest writers of all times already incorporated it in one of his master pieces. Work Cites: Anonymous (2006), 'Hamlet and the Oedipal Complex', , accessed November 21. Felluga, Dino (2006), 'Castration Complex', http://www.cla.purdue.edu/english/theory/psychoanalysis/definitions/castration.html>, accessed November 21. Hylton, Jeremy (2006), 'The Tragedy of Hamlet, Prince of Denmark', , accessed November 22.

An Old Fashion Dog Fight in the Big Apple essays

An Old Fashion Dog Fight in the Big Apple essays An Old Fashion Dog Fight in the Big Apple: The 1998 U.S. Senate race in New York is one of the most heated and competitive political battles in the country. New York has traditionally been a place where only the strong willed, and tough at heart could compete; a place where crafty tactics, extensive connections, and stocks of cash are essential aspects of political competition. This years combat field of a campaign has been no exception. The two primary candidates, 60 year old, incumbent, republican, Alfonse DAmato, and 47 year old, democratic challenger, Charles E. Schumer, have been pitted against each other, head to head, for much of the campaign. Both candidates have strong backgrounds and powerful messages while also pursuing rather abrasive, aggressive, and, in some instances, vindictive strategies. Most current polls have the two contestants neck and neck, with Schumer gaining a slight advantage in recent days. The fact of the matter is that DAmato is a strong politician that knows how to get things done; howev er, he also flaunts a capricious, and impulsive style. With Al D'Amato, what you see is what you get, and what you get is often vital, sometimes useful and always unpredictable.1 Schumer, on the other hand, offers the qualities of a serious lawmaker with more rooted values, sounder policy positions and a deeper commitment to the common good; in addition, a deeper compassion for the average citizen, and a professional tact and probity that each and every politician should exhibit. It seems that it is time for a change; New York needs to be able to supply the Senate and our nation with strong and balanced leadership. Leadership that best benefits, reflects, and represents the quite diverse and heterogeneous population of New York. It seems that the people of New York, might have just had enough with DAmato and his consistent embarrassing remarks and behavior on the floor of o...

Asthma Essay Research Paper AsthmaWhat is Asthma

Asthma Essay, Research Paper Asthma What is Asthma? Asthma is a upset that affects 20 % of Australians in their childhood. It causes air passages to contract doing it hard to take a breath. Symptoms may include loss of breathe in cold conditions, wheezing and whistling. It may happen sporadically in sudden crisp onslaughts. When an onslaught occurs The musculuss around the air current pipe tighten shriveling the air passages. The air current pipe run alonging so crestless waves ( image ) and a mucous secretion called emotionlessness develops doing the cough to escalate and somewhat more painful. What are the Causes and Triggers for asthma? Attacks of Asthma occur due to a obstruction in the bronchial tubing. This obstruction consequences from a cramp that narrows the trachea doing take a breathing trouble for the sick person. Asthma Gun triggers are things that make Asthma worse. Usual triggers are # 8211 ; Respiratory infections eg. Colds, grippe, sore pharynxs and bronchitis Allergic reactions sometimes cause Asthma eg. Pollen, nutrients, dust, animate being pelt or some seed. Air thorns ( similar to Allergic reactions ) eg. Cigarette smoke, gases or dust. Excessive/strenuous exercising can do an Asthma onslaught. Emotional Stress can besides trip an Asthma onslaught. Symptoms of Asthma Symptoms include wheezing from the thorax or a little whistle is heard when inhaling. It # 8217 ; s even louder when expiring. Stringency of the thorax, lung and lung country are closely associated with Asthma. Treatment for asthma There is no remedy for Asthma but there are stairss that physicians take to assist alleviate the symptoms of Asthma. As a first measure physicians try to take or acquire the patient to avoid Asthma triggers such as # 8220 ; carnal dander # 8221 ; ( eg. Fur or hairs ) . These are really likely to trip an Asthma onslaught. Topographic points where animate beings dwell are advised to be kept clear of for a sick person. Since it is impossible to take or avoid all triggers there are medicines that can be tak en. Such as – Anti # 8211 ; Inflammatory Drugs: these cut down puffiness of the trachea and it # 8217 ; s liner. Oral Steroids # 8211 ; Orasone and Pediapred rapidly cut down redness during an onslaught. Inhaled medical specialties # 8211 ; such as cromoyln Na and inhaled corticoids maintain redness from flame uping up. Bronchodilators: loosen up the musculuss which have tightened around the trachea. Adrenergic bronchodilators ( # 8221 ; Beta 2 agonists # 8221 ; ) provide impermanent alleviation but do non handle redness. These are available as an Inhaler or a tablet signifier. Unfortunately the tablets are slower and have a few side affects. Theophylline is available in a liquid, capsule or tablet signifier. This drug has a long continuance of action doing it a really good soother for # 8220 ; dark clip # 8221 ; Asthma. Wayss of forestalling asthma There are no ways of forestalling Asthma because it is normally familial, allergically related or following a dosage of bronchitis, but there are ways to forestall it from flame uping up and turning into an onslaught. A sick person can be really careful about his or hers diet because the diet can greatly impact the Asthma. Due to allergic reactions etc. Staying off from pollens and carnal pelt settees down Asthma. The allergic reactions are the highest causes of Asthma. Make sure you ever have medicine with you such as Intal and Becotide. These preventive medical specialties will halt an onslaught occurring. Summery For an Asthma sick person external respiration can sometimes be a great trouble due to the fact that at any clip their air current pipe can shrivel due to redness, doing it really hard to take a breath. But with the right medicine eg. Inhalers and Theophylline their life can be much easier. If they besides stay off from triggers such as pollen, pelt and coffin nail smoke the air ways may non be so vulnerable. Even if you don # 8217 ; Ts have Asthma you should maintain an oculus out for the symptoms which are # 8211 ; thorax and lung stringency, wheezing and loss of breath particularly in cold conditions. 314

Business Law - common law question Essay Example | Topics and Well Written Essays - 3000 words

Business Law - common law question - Essay Example Law is separated into two parts which are criminal law as well as civil law (Barker, 2000). Criminal law is enacted when some harm is committed to the social order and the convict person is penalized with fines or imprisonment. Criminal law is developed from the common law as well as the statutes enacted by the government like the Crimes Act 1900 New South Wales (NSW). Most of the criminal statutes of Australia are derived from the English criminal law. Criminal law is divided into two segments which are ‘indictable offences’ as well as ‘summary offences’. ‘Indictable offences’ are the cases which are recorded in the document ‘indictment’ prepared for the ‘Crown’ (State) as prosecutor. ‘Summary offences’ are the cases which are required to be settled in front of the magistrate (Criminal law and civil law, 2012). Civil law deals with disagreements in among individuals or organizations as well as provides leg al remedy. Civil law involves cases relating to accidents as well as contracts. The civil law cases are to be settled in a court before a judge providing reasons for the actions taken in settlement of the claims (Criminal law and civil law, 2012). IRAC denotes Issue, Rule, Application as well as Conclusion. The method or framework is a valuable process to formulate legal analysis. The aspect of issue depicts the significant controversy upon which the basic foundation of the case is formulated. The section of rule or relevant law describes the prevalent laws that can be applied to the identified issue in terms of legal case scenario. The analysis section comprises the use of the relevant rule to the recognized issue. The conclusion section includes the expected outcomes of the identified issue/case. In relation to the provided scenario, the IRAC method would be applied in order to gauge the possible outcomes of the case (What is IRAC?, n.d.). According to the scenario of the case, An na was injured for apparent negligence of Michael who was driving the car under the influence of alcohol. Thus, Anna wanted to take legal actions against Michael. Issue The identified issue that would be presented to the court for trials would be a scenario which occurred in a rainy late night where Anna desired to have a lift to home from Michael rather than waiting for other taxis for commutation to home. During her travel with Michael, Anna came to know that he had consumed alcohol and he faced problems in keeping control of the vehicle. However, Anna still agreed to continue her journey with Michael on way to Anna’s home. After travelling to a certain distance, Michael lost control over the car and hit a tree. This accident resulted in causing severe injuries to Anna and Michael. Subsequent to the accident, Anna decided to sue Michael for the accident causing her injuries and moreover for the probable negligence which took place on that on behalf of Michael. Moreover, thi s case intends to emphasize on the circumstances that whether Anna will be able to sue Michael for his negligence or not in relation to the circumstance in which the accident took place. In this case, in order to succeed in the trails after suing Michael the aspects that Anna should consider and establish have also been analyzed. Rules/Relevant Law In relation to the issue of the case, Anna was provided lift by Michael who had consumed more than allowable level of alcohol which resulted in an accident causing injuries to

Personal Medicine Essay Example | Topics and Well Written Essays - 250 words

Personal Medicine - Essay Example In personalized medicine. even this is taken into consideration, providing scope for excellent treatment outcomes. The success of any personalized medicine is dependent critically on accurate diagnosis and this is limited by the reliability and specificity of diagnostic tests. Some of the tests useful to understand the genetics of the individual are biochemical markers and genetic diagnostic testing (Parliamentary Office of Science and Technology, 2009). Biochemical markers are useful in identify and predict the risk of disease, to assess and diagnose the severity of existing disease and to stratify patients with intentions to potentially tailor treatment. Clinical genetic tests look at selection of points on DNA which are known associations with a single-gene disease or response to a drug. A classical example case for personalized medicine is breast cancer (Willard and Ginsburg, 2009). Genes BRCA1 and BRCA2 are associated with increased risk of breast cancer and those with family hi story of breast cancer can be tested for these at risk genes and they can be subjected to regular screening (Parliamentary Office of Science and Technology, 2009)..

Sherlock Holmes short stories Essay Example for Free

Sherlock Holmes short stories Essay Arthur Conan-Doyle is the acclaimed author of the infamous Sherlock Holmes short stories. His stories, although often different in setting and subject follow certain characteristics that link them all together. The characteristics enable us to distinguish Conan-Doyles stories from stories of a similar genre, and allow the reader to stay interested in the whole series of stories as certain main features of the stories such as the relationship between Holmes and Watson can remain fairly consistent and yet there may be slight changes to keep the reader on their toes. The first characteristic of a Sherlock Holmes short story is the introduction made by Watson, although it is not always Watson telling the story it is always the good Dr who introduces the reader to the next exciting adventure. In most occasions Dr Watson does continue to narrate the whole story as most of he stories are recited to us from Watsons notes. However, on certain occasions like in the case of the Musgrave Rituals it is Holmes telling the story of a past case to Watson. From the Musgrave Ritual we begin to realize how much Holmes is admired by Watson. This is another important characteristic used by Conan-Doyle as it begins to outline the two detectives great if unconventional friendship. In the Musgrave Ritual we learn that Holmes expeditions started before his biography had come to glorify him. Watson asks Holmes if These are cases of you early work then? I have often wished that I had notes of those cases In showing his admiration of Holmes to the reader Watson illustrates his role in the friendship, Holmes then shows us his arrogance and domination of the friendship when he is refers to Watson as nothing but his biographer in a quite derogatory manner. This scene is replayed in many of the Holmes short stories and is a regular characteristic throughout. After the introduction by Watson we are quickly introduced to the case by either Holmes or Watson, this is often by the introduction of a third party, the victim of the case, or an inspector having trouble solving a case or even and old man who lost a turkey in the case of the Blue Carbunkle. The third party brings to the story a new personality, and the way they are introduced is another consistent characteristic of a Sherlock Holmes story.  Arthur Conan-Doyle goes into great detail when describing a new character into the adventure. Through Watson (in most cases) the readers imaginary taste buds are tickled with fantastic slices of information, which make the fictional tale even more lifelike. When we are introduced to Dr Grimesby Roylott, of Stoke Moran in the adventure of The Speckled Band we are given half a page of description,  a huge man had framed himself in the aperture.  His costume was a peculiar mixture of the professionaland of the agricultural, having a black top-hat, a long   frock-coat and a pair of high gaiters, with a hunting- crop  swinging in his hand. So tall was he that his hat actually  brushed the cross bar of the doorway, and his breadth  seemed to span it across from side to side. A large face,  seared with a thousand wrinkles, burned yellow with the sun,  and marked with every evil passion, was turned from one to  the other of us, while his deep-set, bile shot eyes, and his high,  thin fleshless nose, gave him somewhat the resemblance  to a fierce old bird of prey. As the story progresses Watson acts as a link between the reader and the puzzle, he is often as confused as we are as Holmes delves deeper into the mystery.  Conan Doyle litters red herrings around his stories so as to distract the reader from the path that Holmes may be taking and to build up the feeling of suspense, this is a common technique used by the author although not always to the same affect. Conan Doyle uses the red herring well in the case of the 6 Napoleons where the motive for the crime is not realised until the very end of the tale, so the red herrings are harder to spot. Holmes character is consistent throughout the stories, he is very enigmatic in his work and unwilling to share what he has found until the crime has been solved, in his conclusion Holmes uses simple sentences as he unfolds his methods to solving the crime, he makes it seem very simple.  I could not say that he had not found the pearly in Harkers  bust. I had not even concluded for certain that it was the pearl.  The name of the murdered man linked the one even with the other. Holmes is seldom humbled, and rarely shows emotion this is another of Conan Doyles characteristics that that complement the stories  Arthur Conan Doyle followed certain techniques when writing the Sherlock Holmes short stories, he kept many characteristics constant so as to write a complete series. And, although each of the stories were quite different to one another they are all easily distinguished as an Arthur Conan Doyle piece of work. This is perhaps the reason that the novels were so successful with book readers worldwide.

X2: X-Men United Essay -- Movie Movies Film Essays

X2: X-Men United The ultimate test of a good sequel is its ability to stand alone. X2: X-Men United passes this test with flying colors. Though the story line follows the classic good versus evil paradigm, it is not dependent on the original X-Men movie to tell its story. X2’s plotline twists keep the viewer wondering about the loyalties of characters that appear at one moment to switch to the good side, and then just as easily revert to their roles as bad guys. Requiring the viewer to ask, â€Å"How do we know who we can trust?† Equally, the film’s visual effects are stunning without being overwhelming or redundant. We do not see action sequences repeated from the first movie but fresh new twists that appear as visual candy. Many sequels simply mirror their predecessor in hopes of striking gold twice, only to fall short. Not so with X2. The filmmakers have taken what was essentially a good movie and built on its foundation to create a second movie, which is not just a flat reflection of the first, but a movie which can stand on its own. In addition to plotline twist, X2 is chock full of action and adventure. In the first minute of X2 there is more action, suspense, and mystery then several other films of this superhero genre combined. Immediately we are thrust into a world so seemingly real it is almost palpable. An evil looking teleporter named Nightcrawler (Alan Cumming) keeps the White House staff and the FBI on their toes as he appears and disappears through White House walls in an attempt to get to the president. Yet, all is not as it seems and the audience is drawn into a storyline where fear and prejudice play major roles. Though the storyline often takes back seat to the special effects and fight sequences, it... ... and tension again pulling the audience member into the world of the movie. There is plenty of action which propels the story forward at breakneck speed. Fight sequences such as the one between Wolverine (Jackman) and Lady Death Strike (Kelly Hu) pit strength against strength, steel against steel (or in this case adamantium against adamantium), and though it struggles to get there, good usually triumphs over evil. Other stunning visual effects include the scene where Storm (Halle Berry) whips up several tornadoes to keep the â€Å"bad guys† at bay, and the scene in which Jean Grey (Janssen) holds back the raging waters of the broken dam with her powers of telekinesis. Though not a film to be taken too seriously, this movie has the power to whisk audience members away for 2 hours, into a world in which the bad guys finish last and the power of good conquers evil.

Leadership Ann Fudge casestudy Essay

1. Where would Ann Fudge be placed in each of the five factor model (FFM) categories? Ann Fudge was open to experience, because she traveled around the world, and she visited other Y&R employees. She was agreeable, easy to get along with because she got along with consumers, factory workers on a production line, and executives as well. Dependable, they could depend on Ann because she was committed to her work. She worked 15-hour shifts and she worked very hard. She came into the company in a stressful time but was focused and got the company back on track so she works well with neuroticism, she coped well even with stress. Ann is conscientious as well because she had the ability to interact effectively with constituencies of a consumer business. 2. Ann Fudge decided to take a sabbatical to focus on her personal life. Based on her experience what are the benefits of such a break? What might be some drawbacks? The benefit of the break was a chance for Ann to clear her head and so she can focus better so she can get refreshed with new experiences. She wrote a book â€Å"The Artist’s Way at Work† about improving creativity and innovation on the job. So this is one of the benefits as well, writing the book I think had a positive effect on her work. I don’t think there were and drawbacks, because at Y&R she was back again working hard and she was very successful.

Marketing and Market Research

Faculty of Academic StudiesSchool of Business and Professional BTEC Level 3 in Business – 90 Credit Diploma (QCF) Unit 3 Introduction to Marketing Assignment 1 Scenario You work for a professional organisation for marketers. One of the activities that the organisation undertakes is to evaluate the marketing activities of different companies and produce a list of ‘A’-classed marketers. You are asked to carry out research into two possible contenders for inclusion on the list. You need to complete the following tasks as part of your research project. Task 1 Describe how marketing techniques such as branding and relationshipmarketing are used to market products in two organisations. You need to choose one product or service from each organisation to undertake the task. (P1) 2Compare, discussing the similarities and differences, the marketing techniques described in Task 1 used for the product or service chosen in each organisation. (M1) 3Evaluate the effectiveness of the use of techniques in marketing products or services in one of your selected organisations. You need to judge the effectiveness by weighing up the pros and cons of the techniques used. D1) 4Describe the constraints and limitations under which marketers operate, making use of examples to explain your points. (P2) Task 2 Choose one of your selected organisations and investigate its use of market research. You need to complete the following tasks as part of the continuation of your research project. 1. Describe how your selected organisation or any other organisation uses market research to contribute to its development plans. (P3) 2. Explain the limitations of the market research used to contribute to the development of your selected organisation’s marketing plans. (M2) 3.Make three justified recommendations for improving the validity of the marketing research used to contribute to the development of your selected organisation’s marketing plans. (D2) 4. The results o f a questionnaire given to 200 customers of a local fresh sandwich bar to find out about the current range of sandwiches on offer and the standard of service included findings that: †¢ 75% want more children’s sandwiches †¢ 82% want the shop to open longer †¢ 65% said that the staff were unfriendly †¢ 50% said that the contents of the sandwiches should be fresher †¢ 80% said they would prefer more wraps.Use the results of this market research to produce part of the marketing plan in terms of objectives to be set. (P4) Task 3 Explain how and why groups of customers are targeted for selected products. Select six different groups for products or services of your choice for example, Saga holidays for the over 50s. At least two of your choices must be from the Business-to-business market; remainder can be from the consumer market. Describe the customer profile for each of the six target groups and then explain how and why these groups are targeted. (P5) Ta sk 4Choose one of your selected organisations and investigate its use of market research. You need to complete the following tasks as part of the continuation of your research project. 1. Develop a coherent marketing mix for a new product or service. (P6) 2. Develop a coherent marketing mix that is targeted at a defined group of potential customers. (M3) Grading tips: Pass Grade P1 – Make sure you understand the various techniques that are listed in the content section of the specification. Try to find out if the companies you choose use any of these techniques.P2 – Try to find examples of where these laws have been contravened (broken to any degree). Useful websites are those belonging to Trading Standards and the Advertising Standards Authority. P3 – Remember that market research covers a wide area and you can include everything the business does to collect information about its marketplace. P4 – You need to demonstrate that you can apply the results of market research to marketing plans. The statistics are telling certain information that could result in objectives being formulated.P5 -Make sure that you understand the main bases for segmentation. The better a business can describe its target market, the better chance there will be of success. P6 – Make sure you understand what the elements are of the marketing mix, and how these can be altered to service the targeted market. Merit Grade M1 – For this task you need to find out the similarities and differences that exist between these techniques and discuss these in relation to the two products. Try to stay focused on answering the question and do not end up writing all you know about the techniques.M2 -You need to understand that the various laws and codes of practice are there predominantly for the protection of the consumer. Try to imagine what it would be like if there were no laws to protect the consumer – this may make it easier for you to answer the tas k. M3 – Look at the marketing mixes of various products. You may like to research this on the Internet and see how some successful products are managed in terms of their marketing mixes. This research should help you in developing a marketing mix for a selected product. Distinction GradeD1 -Evaluation is about considering in detail the advantages and disadvantages of something, and coming to conclusions as a result of this analysis. All the techniques can be criticised concerning their usefulness. Find out what these are and then make judgements about the effectiveness of the techniques used. D2 -You need to know that it is important to try to make your market research as valid as possible. This could mean making the sample of sufficient size or making sure that questionnaire answers are not ambiguous, as that could lead to misleading results.

Essay on Aspen Ski Case

Essay on Aspen Ski Case Essay on Aspen Ski Case If I held the position of Executive Director of Sustainability for Aspen Skiing Company, I would have advised CEO Mike Kaplan to not sign onto the Greenpeace led Kimberly-Clark boycott. There were definite benefits of supporting the boycott such as being able to make a meaningful impact on the green initiatives of another company but the negative attention that ASC would receive from attaching their name to this campaign would outweigh any benefits that would have been gained. Supporting the boycott had the risk of inviting unwanted media attention and accusations of â€Å"greenwashing†, which is when companies would try to portray themselves as being environmentally proactive while actually doing very little for the environment. ASC had its own challenges to deal with, including a project to expand one of its ski areas by 500 acres as it faced strong push back from the local community and wildlife advocates. Even though ASC had made huge strides in reducing their carbon footp rint and were being as environmentally sustainable as possible, they consumed enormous amounts of energy because of the nature of the ski industry; this could be seen as controversial because a company that uses massive amounts of energy and clears large portions of forests for its operating activities cannot blame another company for not being sustainable. Also I feel that they should be focusing their resources and efforts on what they are renowned for, providing a luxurious and world-class skiing

The communication medium Essay Example | Topics and Well Written Essays - 750 words

The communication medium - Essay Example For instance, waving one’s hand is generally used to bid someone farewell while putting one’s hand with the palm facing forward gestures one to stop. Simple gestures like waving one’s hand do not define sign language, rather when several gestures are combined to relay thoughts, ideas and feelings they become sign language. In strict terms, there are three categories of sign language differentiated by users and purpose and these are deaf sign languages, auxiliary sign languages and signed modes of languages. The first contains various types all specific to various deaf communities all over the world, the second is a system of signed languages that vary in complexity and the third refers to manually coded languages that are a link between signed and oral languages (â€Å"Sign Language†). Sign language is defined by the two aspects of signals and visual signs as essentially out of all the five senses, eyes are the main facilitators. Visual signs are the most preferred form of sign language as they are universally understood and easy to remember. For instance, in a business setup graphs and charts are used to illustrate the performance of a company in an analytical manner. This is economical compared to having to print out financial documents such as balance sheets. Photographs and pictures in color arouse an interest and motivate people in a presentation setting such as a classroom or boardroom. Drawings and posters as well are used for informative purposes as they can relay information to illiterate people. For example, the drawing of a person holding a cigarette with various rotting body parts has been used to illustrate the dangers of smoking. At the same time, posters are used for advertisements and publicity. However, in most cases visual signs cannot be used alone they have to be accompanied with some form of writing. In addition, they can only convey simple ideas thus, for proper communication they have to be accompanied by gestu res and/or hand signals; and they are likely to get misunderstood plus correcting them is difficult (Kumar 270). On the other hand, signals make use of hands and other parts of the body as well as facial expressions. This is useful in combat and stealthy situations where one needs to communicate quickly without getting noticed. For deaf and mute communities, sign language is a specialized system of communication that includes their grammar system. In this case, sign language is transmitted through three systems oral, complementary forms of oral systems and signs. Oral systems attempt to make use of the minimal hearing capability of deaf people and they include lip reading along with use of verbal-tonal systems. Complementary forms of oral systems promote oral language through cued speech and bimodal communication, using both sign language systems and certain aspects of verbal communication. Lastly, signs are dependent of five factors- facial expressions, orientation, movement, hand gestures and location. For instance, touching one’s mouth using all the fingers except the thumb is used to gesture gratitude (Pfau, Steinbach and Woll 523). Notably as well, sign language is used for comical entertainment as is the case with pantomimes where gestures are dramatized accompanied by music. Children and adults with communication problems and learning disabilities such as autism make use of sign languages using a system known as

Harry Potter file and music Essay Example | Topics and Well Written Essays - 2000 words

Harry Potter file and music - Essay Example Patrick Doyle had to capture all the plots and subplots of the book, understand Newell`s attitude and contribute to the general picture with his score. Analyzing the film it is possible to say that Doyle`s sense of magic and humor along with solid experience helped him to create a perfect score for The Goblet of Fire. From the first Potter adaptation directors of the movies have changed several times, and the consistency was achieved with the help of Rowling’s meticulous work on the screenplay, talented young actors who were getting older in the same pace with characters, and most notably, impressive soundtrack created by John Williams. His works were noticeable with particular accent on the title theme which has become a cut-away of the movie. However, it became known long before the fourth part adaptation that Williams would end cooperation with Warner Brothers, and Potter`s fans were eager to know who was going to take his place. Michael Newman who directed the film in 2005 found classical-inclined Patrick Doyle whom he knew from previous common works. Newell chose Doyle for his "sense of drama, his sense of magic, and his sense of humor" (Webster 208). Doyle was prominent with his ability to create tension in a contrast with the help of orchestra. His previous collaborations with Newma n, Donnie Brasko and Into the West were marked by strong and persuasive scores. Doyle looked like an ambivalent figure as he managed to create impressive scores for two films which eventually turned out to be failures from the cinematographic perspective, Great Expectations and Quest for Camelot. In the same time he showed himself in romantic comedy genre writing entertaining and joyful scores for Bridget Jone`s Diary ad Blow Dry. These skills became useful for adorning children wizardry tale with humorous tunes. The scores created for Nanny McPhee and Nouvelle France are regarded as Doyle`s top level works as well. Thus, it is possible to conclude that Doyle was optimal