Monday, August 24, 2020

Analytical Essay Sample on #8220;A Very Old Man with Enormous Wings” by Gabriel Garcia Marquez

Diagnostic Essay Sample on #8220;A Very Old Man with Enormous Wings† by Gabriel Garcia Marquez The short story â€Å"A Very Old Man with Enormous Wings† by Gabriel Garcia Marquez uncovered the inclinations of human instinct and society by and large. The responses of the considerable number of individuals from the network to the occasions in the story mirror their tendencies as people, both great and terrible. Pelayo lives in country territory with his better half and kid. One evening he was stunned to locate that an elderly person with wings was lying face down in the mud in his patio. From the start he was scared and hurried to recover his better half to perceive what she would think about it. Upon her appearance they had both gazed at the man together in a quiet trance for a long while. This is a run of the mill response from a great many people in such a circumstance. From the start they were in a condition of dread, dread of the new. At the point when individuals are presented to a situation that is strange for them and clashes with their regular daily existences they develop apprehensive and even threatening. At that point a phase of interest follows, Pelayo and his significant other discreetly watch the man from a separation as to accumulate any data they can about him. Subsequent to watching the man who appeared to be delicate and unseemly they choose to call upon a neighbor who ma y be learned in such circumstances. She burned through no time in announcing that he should be a â€Å"angel†. Her response to the man with wings was affected simply by her confidence. Her visually impaired supposition that was made in light of what she has been educated and what she needed to accept. This is run of the mill of individuals who are strict as they will in general decipher different occasions as having a more profound progressively important noteworthiness. â€Å"The blessed messenger was held hostage in Pelayo’s house.† (Marquez 487) Marquez’s selection of words mirrors her aim to show Pelayo’s threatening vibe towards the heavenly attendant. He likewise looked out for him throughout the evening with a bailiff’s club. He is clearly unsure of the holy messenger and chooses to detain him and play it safe. He doesn't have a favorable opinion of the holy messenger since he â€Å"drags† him into in a chicken coop and locks him up among the hens. This demonstration exhibits fundamental human instinct, the blessed messenger was old, ugly, and broken down, so he hurls him in a tarnished coop. Pelayo makes a decision about him exclusively on his appearance, had the â€Å"angel† seemed as though a heavenly attendant should like and had been all white, appealing, and refined, Pelayo would undoubtedly respect and regard him instead of treat him like a creature. Pelayo even thought about putting him on a pontoon and leaving him to pass on the high oceans. The individuals from the network immediately learned of this â€Å"angel† that has been found and they turned out to be exceptionally intrigued. â€Å"The least complex among them imagined that he ought to be named city hall leader of the world. Others of sterner brain felt that he ought to be incited to the position of five-star general so as to win all wars. A few visionaries trusted that he could be put to stud so as to embed on earth a race of winged astute who could assume responsibility for the universe.† (Marquez 488) This shows the expectations and desires for the individuals from the network. Many had dreams of magnificence and had depended on this heavenly attendant to stop every common issue as though he was sent down from god. These desires anyway were not judicious, they were just founded on their own convictions and the promotion that this blessed messenger had created. Individuals as a rule are continually searching for the path of least resistance and the most straightforward approach to get a way to their end. This heavenly attendant filled in as the appropriate response they had all sought after. As the story pushes ahead the individuals of the town come to understand that this heavenly attendant was not in the least what they had expected nor sought after. They have developed unfriendly towards him, they had started pulling out his plumes, tossing stones at him, or in any event, consuming him with an iron. This kind of response isn't strange in such a circumstance, they have become exhausted of this holy messenger as he never really lie still and attempt to make himself agreeable. This sort of conduct is exemplified in regular day to day existence on account of superstars. As performers they keep us entertained and satisfy our requirements, however when their item turns stale or their melodies get played out we lose intrigue and betray them. We see this ordinarily on late night TV where hosts make jokes about such big names, as of late we have seen what the media publicity has done to Michael Jackson’s notoriety. In the interim the jubilee has come into town and unexp ectedly everybody has disregarded the heavenly attendant and quit mindful. Why see the holy messenger when you can see the tarantula lady? Something greater and better has emerged and the individuals of the network have proceeded onward to the following large thing. For what reason do individuals act the manner in which they do? Is it narrow-mindedness? Man’s most noteworthy objective is his own joy, in this manner he can here and there be obtuse toward the individuals that he strolls all over so as to accomplish it. Charitableness is conceivable, however and still, at the end of the day man increases some fulfillment from his unselfish demonstration, which adds to his joy. The general public in this short story consummately reflects human instinct and how it now and again can be monstrous. In any case, generally people can separate what is and isn't good and act modestly.

Saturday, August 22, 2020

The Day My Life Changed Essay -- essays papers

The Day My Life Changed I ventured through the entryway to my grandma and granddad's home without even a thump. My grandpa gazed upward from the TV he was viewing, from his comfortable comer seat. He had a head of cold white hair glimmering in the room. Over his expansive body, hung a naval force blue dress shirt and a fluffy cardigan sweater. He wore slacks, held up ungracefully by a belt, permitting his little potbelly to hang over it. His face indicated the long periods of stress and stress, and his white ragged eyebrows and developing second jaw demonstrated his mature age. His grin welcomed me. As I gravitated toward to him, his maturing arms connected and folded over my body and maneuvered me into a warm cherishing embrace. As he discharged me from the embrace, I stated, Grandpa, I have some news I need you to hear as I thudded down in the seat next to him. I needed to tell you that I am getting hitched, I let him know. The room was left in a dead quietness, solidified for a short timeframe, as we recouped from the force of the news I had brought him. Going after the remote to kill the TV, my granddad took a gander at me. Before he could state a word, the energy of a concealed grandma originated from the kitchen. Both our eyes looked toward the bright light and the hints of my grandma's fervor As the energy blurred away, his eyes moved in the direction of mine. Anticipating his remarks, my eyes were open wide. Energy had filled my body, in light of the news I had quite recently brought him. Magnificent, proceed...

Saturday, July 25, 2020

The Book Riot Podcast, #80 Snow Globe Consciousness

The Book Riot Podcast, #80 Snow Globe Consciousness The Book Riot Podcast, Episode  #80: Snow Globe Consciousness This week, Jeff and Rebecca talk about the National Book Award winners and Daniel Handlers racist comments at the ceremony, Penguin Random Houses digital conservatism, the Oyster Review, new books, and more. This episode is sponsored by Kurgo, Tryaudiobooks.com, Kobo, and Valiant #1. You can subscribe to the podcast in iTunes (click here) or via RSS (link here). You can also download a free dedicated app for iOS or for Android. Links discussed in the show: 2014 National Book Awards Announced Daniel Handler Makes Racist Remarks at National Book Award Ceremony Oyster launches The Oyster Review   Dan Harmon essay collection coming in 2016 CEO of Penguin Random House UK says readers don’t want subscription services Mike Shatzkin analyzes PRH staying out of subscriptions New books discussed in the show: A Modern Marriage by Christy Kidd and Mark Kidd Pioneer Girl: The Annotated Autobiography of Laura Ingalls Wilder, edited by Pamela Smith Hill ____________________________ Browse previous episodes of The Book Riot Podcast. ____________________________ Sign up for our newsletter to have the best of Book Riot delivered straight to your inbox every week. No spam. We promise.

Friday, May 8, 2020

Margaret Atwood s The Handmaid s Tale Essay - 1724 Words

Envision a society where a woman’s sole purpose for being alive is her functioning uterus. If that woman fails to bear a child she can be killed. If that woman disregards the law she can be tortured, or even terminated. In the dystopian future of Margaret Atwood’s The Handmaid’s Tale women’s bodies are used as political instruments. Because if the harmful pollution in the United States, a new Constitution has been made to address and correct the decline in birth rates. To do this the government has created Handmaids. Handmaids â€Å"are placed in the households of [army] Commanders whose Wives can no longer bear† babies anymore (Cameron 299). The future of the Republic of Gilead depends on the Handmaids ability to have a baby. The Handmaids are kept under strict surveillance and must follow a strict set of rules due to the fact that it is very hard to find women who can conceive. Without the Handmaids, the Republic of Gilead would come to an end, and yet the women (especially the Handmaids) have absolutely no power. Handmaids are not allowed to spend money, read, or write. The government has organized the women of Gilead by color. They have also had the Handmaids names changed to their Commander’s first name. This method robs them of their individuality. Due to this, the women are constantly looking for ways to have power. The government most importantly has control over women’s bodies by an event called the Ceremony. The Ceremony is a huge part of the RepublicShow MoreRelatedThe Handmaid s Tale By Margaret Atwood1357 Words   |  6 PagesOxford definition: â€Å"the advocacy of women s rights on the ground of the equality of the sexes† (Oxford dictionary). In the novel The Handmaid’s Tale, Margaret Atwood explores feminism through the themes of women’s bodies as political tools, the dynamics of rape culture and the society of complacency. Margaret Atwood was born in 1939, at the beginning of WWII, growing up in a time of fear. In the autumn of 1984, when she began writing The Handmaid’s Tale, she was living in West Berlin. The BerlinRead MoreThe Handmaid s Tale By Margaret Atwood1249 Words   |  5 PagesDystopian Research Essay: The Handmaid’s Tale by Margaret Atwood In the words of Erika Gottlieb With control of the past comes domination of the future. A dystopia reflects and discusses major tendencies in contemporary society. The Handmaid s Tale is a dystopian novel written by Margaret Atwood in 1985. The novel follows its protagonist Offred as she lives in a society focused on physical and spiritual oppression of the female identity. Within The Handmaid s Tale it is evident that through the explorationRead MoreThe Handmaid s Tale By Margaret Atwood1060 Words   |  5 Pagesideologies that select groups of people are to be subjugated. The Handmaid’s Tale by Margaret Atwood plays on this idea dramatically: the novel describes the oppression of women in a totalitarian theocracy. Stripped of rights, fertile women become sex objects for the politically elite. These women, called the Handmaids, are forced to cover themselves and exist for the sole purpose of providing children. The Handmaid’s Tale highlights the issue of sexism while also providing a cruel insight into theRead MoreThe Handmaid s Tale By Margaret Atwood1659 Words   |  7 Pagesbook The Handmaid s Tale by Margaret Atwood, the foremost theme is identity, due to the fact that the city where the entire novel takes place in, the city known as the Republic of Gilead, often shortened to Gilead, strips fertile women of their identities. Gilead is a society that demands the women who are able to have offspring be stripped of all the identity and rights. By demeaning these women, they no longer view themselves as an individual, but rather as a group- the group of Handmaids. It isRead MoreThe Handmaid s Tale By Margaret Atwood1237 Words   |  5 Pages The display of a dystopian society is distinctively shown in The Handmaid’s Tale, by Margaret Atwood. Featuring the Republic of Gilead, women are categorized by their differing statuses and readers get an insight into this twisted society through the lenses of the narrator; Offred. Categorized as a handmaid, Offred’s sole purpose in living is to simply and continuously play the role of a child-bearing vessel. That being the case, there is a persistent notion that is relatively brought up by thoseRead MoreThe Handmaid s Tale By Margaret Atwood1548 Words   |  7 PagesIn Margaret Atwood’s The Handmaid’s Tale, The theme of gender, sexuality, and desire reigns throughout the novel as it follows the life of Offred and other characters. Attwood begins the novel with Offred, a first person narrator who feels as if she is misplaced when she is describing her sleeping scenery at the decaying school gymnasium. The narrator, Offred, explains how for her job she is assigned to a married Commander’s house where she is obligated to have sex with him on a daily basis, so thatRead MoreThe Handmaid s Tale, By Margaret Atwood1629 Words   |  7 Pages Atwood s novel, The Handmaid s Tale depicts a not too futuristic society of Gilead, a society that overthrows the U.S. Government and institutes a totalitarian regime that seems to persecute women specifically. Told from the main character s point of view, Offred, explains the Gilead regime and its patriarchal views on some women, known as the handmaids, to a purely procreational function. The story is set the present tense in Gilead but frequently shifts to flashbacks in her time at the RedRead MoreThe Handmaid s Tale By Margaret Atwood1540 Words   |  7 Pages Name: Nicole. Zeng Assignment: Summative written essay Date:11 May, 2015. Teacher: Dr. Strong. Handmaid’s Tale The literary masterpiece The Handmaid’s Tale by Margaret Atwood, is a story not unlike a cold fire; hope peeking through the miserable and meaningless world in which the protagonist gets trapped. The society depicts the discrimination towards femininity, blaming women for their low birth rate and taking away the right from the females to be educated ,forbidding them from readingRead MoreThe Handmaid s Tale By Margaret Atwood1256 Words   |  6 Pageshappened to Jews in Germany, slaves during Christopher Columbus’s days, slaves in the early 1900s in America, etc. When people systematically oppress one another, it leads to internal oppression of the oppressed. This is evident in Margaret Atwood’s book, The Handmaid’s Tale. This dystopian fiction book is about a young girl, Offred, who lives in Gilead, a dystopian society. Radical feminists complained about their old lifestyles, so in Gilead laws and rules are much different. For example, men cannotRead More The Handmaid s Tale By Margaret Atwood1667 Words   |  7 Pagesrhetorical devices and figurative language, that he or she is using. The Handmaid’s Tale, which is written by Margaret Atwood, is the novel that the author uses several different devices and techniques to convey her attitude and her points of view by running the story with a narrator Offred, whose social status in the Republic of Gilead is Handmaid and who is belongings of the Commander. Atwood creates her novel The Handmaid’s Tale to be more powerful tones by using imagery to make a visibleness, hyperbole

Wednesday, May 6, 2020

Metrics Free Essays

The constant expansion in the services industry, particularly in hotel and restaurant management, had brought managers and business owners whose specialty is providing service-oriented fields to acquire practical and depth understanding about the industry. Dominantly in the business industry, providing reliable and customer-friendly services, is of high concern to provide both customers and organizations expectations mutually. And still growing, further sophisticated technical supervision must be practiced to excel and gain in the competition. We will write a custom essay sample on Metrics or any similar topic only for you Order Now Innovation is the key focus to excel in the industry. Utilizing service management for proper handling and delivery of services is the aspect which the services industry must set a priority in their areas of concern for promotion and company’s growth – including industries in health care, caterers, manufacturers and suppliers, tourism and financial services. Organizations must set the difference between the idea of customer satisfaction and service of quality rendered to clients. Although sometimes considered ambiguous, a specific label is required that will detach these important entities with regards in providing services of which supposed as one. Both are correlated in terms of industrial needs but different. Customers may vary on every organization to which they provide their products, be of services or goods, by some mechanism acceptable in the industry’s marketplace. Of course, getting through the competition in the market is another endeavor which organization needs focus. Customer satisfaction is a business term which is used to capture the idea of measuring how satisfied an enterprise’s customers are with the organization’s efforts in a marketplace (Wikipedia, 2006). Once customer’s expectations are exceeded, the organization will attain high levels of customer satisfaction and will create â€Å"customer delight.†Ã‚   This implies that organization must possess the ability to fulfill the consumers’ needs through business, emotional and psychological aspects. The interaction between the service provider and the recipient, which are the customers, must not be in idle to properly measure the level of satisfaction. Proper attitude in dealing with varied customers should be considered; knowing their attitudes, feedbacks or commendations can contribute in determining the organization’s marketing strategies. Basically, organizations aim is to retain customers in patronizing their services offered and the target of increasing the number of loyal customers and eventually increasing the organization’s revenues. Although customer satisfaction may vary from customer-to-customer, it is important to consider that physical and psychological characteristics which play a very important factor in measuring the degree where customers satisfy with the organization’s services. Comparatively speaking, the customer’s expectation can be evaluated with the customer’s experience prior relevant to the services the organization delivers. Organization must take into account that satisfaction is not quantitatively measured since it is more of a psychological aspect; it is more of the qualitative. And, service of quality will be now measured. Commonly, customers define ‘quality’ as they are met by their perception and experience. This is the degree or level of customer’s satisfaction with the services or products an organization offers dependently to the environment and the kind of service given. It is difficult to conform to the expectations of the customers needs with the level they require with regards to efficiency, quality, flexibility, and dependability to the services delivered. To achieve this, Total Quality Management (TQM) is applied. TQM is management philosophy committed to a focus on continuous improvements of product and services with the involvement of the entire workforce. This principle is a long-term process to sustain business excellence and the comprehensively and continuously involvement of all organization functions. Through this method, organization can now have the adequate knowledge where the mistake has been made and will consider as factors. These factors are then submitted into variety of measurements, commonly the Critical Incident Technique (CIT) and Attribution Based Method (ABM). Critical Incident Technique (CIT) is used for collecting direct observation from customers’ experience in relation to the services or products the organization provides. This is a flexible method which relies on determining and reviewing the collected information from the participants. Data are then submitted for fact finding to determine the issues encountered. Evaluation is followed to find solutions and resolve the raised issues to cause no further problem. The foundation of this technique was laid by the studies of Sir Francis Galton (circa 1930). This method can also avoid the stereotype opinions about the organization. This technique is more of academic since it use the qualitative research method.   Identifying atypical events that may be missed by other methods can be eliminated using this technique. Also, this is expensive and provides rich information needed for fact-finding related to the issues. Disadvantage to this is that the information collected relies mostly on memory; events may be inaccurate or may even go unreported. Attribution Base Methods (ATM) focuses on risk and performance with a direct focus on standards of service. Using this methods, organization conceptualize the service or product must remain of standard or of higher level. Aiming to retain loyal customers and bringing a number in, suggest that regular raise of standards is made to meet different expectation level amongst customers. Organization intends to have the quality of excelling; possessing good merits in high degree. Some organization uses the customer satisfaction survey procedure. This is an efficient and easiest way to measure service quality which may be viewed as facile. Obtaining customers’ feedback helps ensure business is meeting the needs of customers and giving insights on which aspects needs improvement where changes should be made to increase customers’ overall satisfaction with regards to quality service. Lack of gathered details during the survey may cause some problems in measuring the relation of problems to the factors involved. SERVQUAL (Service Quality), derived from LODGSERV, is a method developed by Valarie A. Zeithaml, A. Parasuraman, and Leonard L. Berry. This technique is used in achieving gap analysis in an organization to gauge its service quality construct performance against customer service quality needs. Basically, this method is used to improve service quality when faults are detected to the service or product customer receives. Using this method demands to show the discrepancy between customer’s expectation and customer’s perception, both must be answered to measure the customer’s attitude towards a service offered. This methodology comprises 5 key dimensions; tangibles, reliability, responsiveness, assurance and empathy. In the hospitality industry, it is necessary to do a qualitative study. In healthcare, SERVQUAL is used in determining issues between management, staff and the services offered to solve practical problems. This may be considered as an academic method as it uses professional surveys. Additionally, this provides assessment with the desired and actual performance; maximize service quality whilst costs are controlled. Comment box or card and survey questions can be used, usually present in most establishments especially in hotel rooms, restaurants and other servicing field. The International Organization for Standardization (ISO) program can also be used to measure quality assurance. Particularly, ISO 9000 family offers organizations with quality assurance seeking advantage through the implementation of a quality management system. The common notion of customer to an organization (like hotels, clinics, medical institution and the related) which acquired an ISO certification equally delivers their desired service quality – expectation and the confidence of customer are at high degree. With that, the service industry is determined to subscribe ISO service to obtain the certification. Similar to ISO, EFQM (European Foundation for Quality Management) was developed aiming service quality excellence driving organizations to be more competitive. There are many approaches in achieving sustainable excellence in all aspects of performance. Both deliver practical analysis to organizations seeking assessment with regards to their level of excellence to carry customer’s wants and expectations. Bearing the positive impact to potential customers, the organization must maintain their excellence or even increase service quality. Still at high priority, Total Quality Management (TQM), assist organizations to sustain customer’s quality satisfaction. The management and employees must be involved in the continuous development of products and services offered. Combining quality and management methods, TQM remains a necessary tool for organizations in achieving aims of increasing business and minimizing loss. Continuous improvement must deal not only with improving results, but more importantly with improving capabilities to produce better results in the future. Examining the various methodologies discussed may seem analogous. Their main purpose is to help organization attain the aim of delivering excellent services and products with proper management. In the hostility industry, it is advisable to know the expectations and needs of customer to retain loyal customers and attract prospect clients due to the industry’s high competition. Relevant information gathered is essential for quality analysis to achieve excellence in the services offered. Every department in the organization plays an important role for the continuous development and seizing in the boost of hostility market. Although some may say it is academic or facile, the important thing here is to deliver the needs and customer satisfaction. The mentioned methods or techniques can be applied differently on various industry; dependent on the level of issues and technical problems. Furthermore, to close gaps amongst customer-provider relation, service industry should focus to be more customer-oriented. Hence, service industry requires continues progress. This venture may be difficult, comprehensive, and a long-term process in maintaining the commitment of excellent service management. List of References Parasuraman, Zeithaml, and Berry (1994). Alternative scales for measuring service quality: A comparative assessment based on psychometric and diagnostic criteria. Journal of Marketing, 70 (3) Fall, 201-230. Wikipedia. (2006). Customer Satisfaction. Retrieved July 20, 2006, from the  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Wikipedia Website: http://en.wikipedia.org/wiki/Customer_satisfaction. Berry, L. L. (1990). Delivering Quality Service: Balancing Customer Perception and Expectations. The Free Press. Parasuraman, A.; Berry, L. L.; Zeithaml, V. A. (1988), SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perceptions of Service Quality. Journal of Retailing, , 64, 12-40. Stephen, H. (1991). Why Quality Circles failed but Total Quality management might succeed.   British Journal of Industrial Relations, 29(4), 541-568. Anderson, Kristin Kerr, Carol (2002). Customer Relationship Management. Berry, Leonard L; Parasuraman, A; Zeithaml, Valarie; Adsit, Dennis (1994). Improving service quality in America: Lessons learned; Executive commentary. The Academy of Management Executive. May.   Favell, Andy (2002). Opinion Sites Offer Guidance To E-Commerce Consumers. The Wall Street Journal. How to cite Metrics, Essay examples

Monday, April 27, 2020

The Great Gatsby Essays (930 words) - The Great Gatsby,

The Great Gatsby The Great Gatsby is a thrilling tale about a very wealthy man named Gatsby. The story is told through the eyes of the narrator, Nick Carraway. In the beginning Nick is showed as someone for all people to tell their problems. They vent their anger and frustration to him. Nick meets Tom and Daisy Buchanan. Nick is not very fond of Tom. Nick then becomes acquainted with Jordan Baker, whom happens to be a golf champion. Baker is portrayed as snotty and stuck up. Hints then begin to arise that there are problems between Daisy and Tom. Jordan Baker then implies that Tom is having an affair. Gatsby is mentioned a couple of times in conversation for his grand parties but not much else is said. A little later Myrtle and her husband Wilson are introduced. Myrtle is the woman that Tom is having an affair with. Myrtles husband, Wilson, is very intimidated by Tom. Tom buys an apartment for him and Myrtle. They call people up for a little gathering. While there Myrtle and Tom have an argument. Tom becomes violent and breaks Myrtles nose with his bare hands. Nick then receives an invitation to one of Gatsbys huge parties. While Nick is there he sees Jordan Baker. While the two of them walk around and talk, Nick hears more rumors about Gatsby. He himself then begins to look for Gatsby. Nick soon finds out that although Gatsby throws these huge parties, he does not like to stand out or to be very social. He prefers to just observe the festivities rather than to take part in them. Later that night, Nick finally gets to meet Gatsby. In this next chapter, Nick receives an invitation from Gatsby to join him for lunch. When Nick arrives, him and Gatsby talk. Gatsby tells him how he went to Oxford and how he inherited his fortune through his family fortune. Gatsby then introduces Nick to one of his friends/partners in business. Mr. Wolfshiem is a man that is involved in a shady business. Wolfshiem is used to indicate that Gatsby may be involved in shady deals as well. Jordan then tells Nick how Daisy and Gatsby were old lovers and how Gatsby wants her back. She also tells Nick that Gatsby wants him to set up a reunion between the old lovers. Nick reunites Gatsby and Daisy at Gatsbys request and without Daisys knowledge. Gatsby wants to show Daisy his house. He does so to show Daisy what he has become through his possessions. Gatsby becomes confused because his dream is right in front of him and she isnt as perfect as he imagined her to be. Gatsby expects Daisy to be perfect she isnt. Later on, Tom and Daisy attend one of Gatsbys parties. Tom does not enjoy himself and begins to suspect something between Gatsby and Daisy. A couple of days later, Tom finds figures out what is going on between Gatsby and Daisy; this infuriates him. Gatsby asks Daisy to tell Tom that she never stopped loving Gatsby and never did love Tom. Wilson now discovers Myrtles unfaithfulness but does not know with whom she is cheating. Wilson locks up Myrtle but she escapes. Upon her escape, Gatsbys car hits Myrtle and kills her. Daisy was in the drivers seat of the car, not Gatsby. Wilson now becomes insane. He had no one in his life but Myrtle and she has been taken away from him. Wilson discovers that it was Gatsbys car that killed Myrtle. He hunts down Gatsby and kills him and then takes his own life. Well, on a lighter note, lets talk about the roaring twenties. They are fitfully named because that is exactly what they were. Most people didnt have a care in the world. They worked during the day and partied all night long. The Great Gatsby picturesquely portrays what upper class life mostly consisted of in the twenties. It throws a love story in the mix to spice it up a little bit and to add drama; but this does not significantly add to the historic aspect of the book. This book did not really have an affect on life in the twenties as, lets say, The Jungle did have on American

Thursday, March 19, 2020

Landmarks essays

Landmarks essays In reference to his artwork published in the book LANDMARKS. (This is the book we used as a reference in class.) In reference to his expedition into the Tasmanian Wilderness in 1994. It is Wolseleys method of work to arrive at a given site and to camp there for weeks or even months at a time.It is a strategy he uses to develop a closer relationship between the artist and nature. He keeps a journal and in it records his feelings and the observations he has made of the environment, plantforms and wildlife. Many of his works are done on numerous sheets of paper that are then stuck together.their joints remaining visible, yet the works can still be seen as a continual whole. His works are considered to be landscapes and can be interpreted from numerous points of view. There is a mixture of aerial (as seen from above) observations, cartographic (map making) markings and often notes on the geographical formations. Combined with this, there are often small but very detailed studies of different parts of that environment, whether they are plantforms, rock formations or insect life. His landscapes do not take on just a traditional form, nor are they just a collection of scientific observations, but are an integration of both. His works invite the spectator to enter the works, to explore it and to discover new realities within it, a mixture of visual stimuli and textural observations. There is no one given interpretation. Wolseleys exploration of the environment is a record of his experience of the wilderness itself. It is not a reading of nature but a collection of evocative observations which introduce the viewer to a certain slice of the environment and prompts them to see the world a little differently. Wolseley in his depiction suggests to the viewer the possibility of seeing it in an almost primeval state. It is at the same time exotic and strangely familiar, ...

Tuesday, March 3, 2020

Dalai Lamas Vancouver Peace Summit Comments

Dalai Lama's Vancouver Peace Summit Comments About a month ago, the Dalai Lama said something about women that is just now making the rounds on Twitter. His statement, The world will be saved by the western woman, was delivered during the Vancouver Peace Summit 2009, which opened on the morning of Sunday, September 27th. Although Im still trying to track down a transcript of the speech containing the above statement, the Dalai Lama participated in more than one panel discussion that day, and the event most likely to have provoked such a strongly worded declaration was the Nobel Laureates in Dialogue: Connecting for Peace presentation held that afternoon. Moderated by former Irish president and peace activist Mary Robinson, the panel discussion featured four Nobel Peace Prize Laureates: the Dalai Lama (who won in 1989); Mairead Maguire and Betty Williams, founders of the Northern Ireland Peace Movement and winners of the Nobel in 1976; and anti-landmine crusader Jody Williams, an American peace prize winner in 1997. If the western woman statement were made in the context of the Dalai Lamas appearance with these extraordinary women, the words would seem less stunning than sensible. Truly, these western women have already changed the world, and have been doing so for more than three decades. Writing for the Interaction Institute for Social Change (IISC) blog, executive director Marianne Hughes ponders the idea of the aging women as hag (originally a representation of feminine power) and how it relates to the Dalai Lamas statement: Im not entirely sure what he meant...but I am wondering if when he travels across the globe and sees so many of our sisters impoverished and repressed he sees western women of all ages in a position to speak out for justice and to take on the responsibilities of the hag... to take loving care of the planet and its people. The Dalai Lamas comment about western women was not the only notable pro-female statement he made during the summit. In the Vancouver Sun,  Amy OBrian quotes others including a call for increased emphasis on the promotion of women to positions of influence. In response to a moderators question about what he sees as priorities in the quest for world peace, heres what the Dalai Lama said: Some people may call me a feminist...But we need more effort to promote basic human values - human compassion, human affection. And in that respect, females have more sensitivity for others pain and suffering. World-saving aside, women do what they do because its work that needs to be done. None of them do it with an eye toward winning a Nobel Peace Prize, but the acknowledgment is valuable in that it draws attention to these efforts and eases the ever-present fund-raising struggle...and recruits more followers, like those who are retweeting the Dalai Lamas statement. Hopefully every woman who forwards those words will dig down deep enough to find the source of his inspiration and understand that he honors real women whose work continues day in, day out...regardless of whether theyre in the limelight or not.

Sunday, February 16, 2020

Street Gang Research Proposal Example | Topics and Well Written Essays - 500 words

Street Gang - Research Proposal Example Experts have indicated that gangs have been using a strategy of moving from the larger U.S. cities to more rural and smaller urban areas (Thompkins 59,60). By understanding the motivation that originated the migration to New York City, these smaller communities can find the commonalties and recognize the phenomena in their cities. Laws and policies can be forged that will impede the spread of gang activity into these areas that are currently ill equipped to deal with this issue. The rising numbers of young people who report membership in a gang or who are impacted by the presence of a gang makes this issue both timely and of vital importance. By studying gang activity in the past, it will help to more fully predict their future movements and actions. This paper is not meant to be a history of gang violence or a specific chronology of the events that have impacted the Bloods. It is also not meant to be a platform for the political or social judgment of the gang's activities. It will investigate key events which have resulted in the spread of gang violence The paper will use existing research as well as anecdotal evidence to form its conclusions. Much has been written about the increase of gang violence and various law enforcement agencies, both local and national, have extensive information available.

Sunday, February 2, 2020

Business the Richard Branson Way Assignment Example | Topics and Well Written Essays - 500 words

Business the Richard Branson Way - Assignment Example The paper tells that Branson delegates the duty to his management staff and inspires innovation and meaningful change in the Virgin Group. The leader is approachable and accords time to everyone in the group despite being the head of many ventures. Branson influences and motivates the workforce in his group through the power of personality. The leader spurs others into action and raises the morale of the Virgin Group. Transformational leaders create an environment for others to apply the innovative skills in solving problems and developing competitive products and services. The motivated workforce and the innovative ideas have facilitated the expansion of the Virgin Group to take a strong position in the marketplace. Branson works in consultation with the management team, especially during the formative stages of a new venture. After the venture peaks, Richard Branson gives the management and the subordinate workforce the space to implement viable ideas to run the enterprise. Branson does not practice the hierarchical organizational structure. Transformational leadership style believes in the distinct set of skills that every member of workforce possesses can drive organizations to achieve success. In essence, Branson promotes teamwork. Transformational leadership style holds that leaders in the organization should realize that leadership does not imply to the positions or titles. Rather, leadership entails an interactive process between the leaders and the followers. The character is a strong foundation of the leadership, and Richard Branson has maintained charismatic attributes since the foundation of the Virgin Group. The transformational leaders should motivate and inspire their followers through assisting them to achieve the best results in different tasks within the organizations.

Saturday, January 25, 2020

Operant and Classical Conditioning in Advertising

Operant and Classical Conditioning in Advertising Buyer behaviour and marketing communications Classical Conditioning Theory Operant learning theory can be compared to classical conditioning learning theory, as both are methods through which behaviour can be modified. The key difference is that operant learning is based on modifying the consequences of behaviour, whilst classical conditioning is based on the use of stimuli to modify behaviour. This can most clearly be seen by reference to Pavlov’s (1927) and Skinner’s (1957) experiments. Pavlov’s (1927) experiments involved training dogs to associate the sound of a bell with being fed. As such, the dogs learnt to salivate when they heard a bell, in anticipation of food, in spite of not controlling when the food was delivered. This demonstrates classical conditioning learning. In contrast, Skinner’s (1957) experiments involved placing rats in separate boxes each of which contained a bar. When the rat pressed the bar, a consequence would occur. Some rats were fed when they pressed their bar, whilst others suffered an electric shoc k. Other rats were given an electric shock until they pressed the bar, when the shock went away. Over time, the rats learnt to moderate their behaviour, either to obtain the benefits or to avoid the harmful effects. This is an example of operant learning (Domjan, 2003). As a result of the interactive nature of operant learning, advertising has traditionally been based on classical conditioning, with campaigns generally intended to drive dynamic learning within consumers, thus moderating their behaviour to associate a product with a certain type of reward. Ackerberg (2003) claims that this reward can be either some form of tangible benefits; or it can be based on â€Å"image†, â€Å"brand† or â€Å"prestige† benefits. However, Ackerberg’s (2003) research indicated that traditional advertising does not always tend to affect consumer behaviour, instead simply acting to inform consumers and enable them to choose products which fit their self image. This is reinforced by Osselaer and Alba (2000) who argue that using the advertising process to attempt to enhance brand equity can often result in a decrease in customer perception of the attributes used to judge product quality. This is particularly the case when a company already has an existing reputation based on product quality, indicating that consumers are more likely to trust the operant conditioning they have developed from using products, rather than the perception of said products. However, the recent rise of interactive media such as e-mail and the internet offer companies the chance to include more operant conditioning principles in the advertising and promotional campaigns, by allowing customers to interact with products through virtual multimedia environments. This effectively allows companies to achieve a balance between indirect advertising and direct, but expensive and narrowly focused, product trials, whilst maintaining a wide reach. Indeed, research by Daugherty et al (2008) has shown that when comparing the direct, indirect, and virtual marketing methods, the virtual methodology can have the greatest impact on brand attitudes, particularly when it is followed up by exposure to advertising or a direct trial. This indicates that virtual advertising allows companies to obtain the best of both worlds, aiding in the indirect, classical conditioning, approach and the direct, operant learning, approach (Daugherty et al, 2008). As such, the evidence tends to suggest that both operant and classical learning can be used in the creation of advertising campaigns. However, evidence from Pawlowski et al (1998) shows that existing conditioning and learning will also play an important role in perceptions of advertising, and the ability of campaigns to affect consumer behaviour. This was demonstrated by Pawlowski et al’s experiments with children in the American second, fourth, and sixth grades, who were shown four advertisements. The older children were better able to interpret the metaphors from the advertisements, as well as the brand names and specific advertising copy. However, in spite of the increased levels of understanding with age, there was little evidence that the advertising messages improved the perceptions of the advertised products. This not only indicates that people’s experience and development will affect their interpretation of advertising, but also that it is important to ensure that advertising is correctly pitched in order to reinforce or ‘punish’ existing perceptions to boost the operant condition ing effect. Some evidences as to how this can be achieved can be found in the work of Ottemann and Lethans (1975), who argued that operant learning theory and behavioural modification principles could be used to affect the organisational behaviour of major organisations. Their work was based on the use of organisational behaviour modification programs, and their effects on the performance of first line supervisors who had been trained to manage their behaviour on a contingent basis. The results of said study revealed that supervisors who had been trained to moderate their behaviour, according to the operant conditions, achieved consistently superior performance levels when compared to their peers who had experienced no such training (Ottemann and Luthans, 1975). This could be argued to indicate that operant learning theory is always of use in moderating behaviour, and that this usefulness tends to be increased as the relevance of the stimulus in increased. Within advertising, Till and Priluck (2000) refer to the relevance of a stimulus, and also to stimulus generalisation, which refers to â€Å"the extent to which a response conditioned to one stimulus transfers to similar stimuli†. Indeed, in the context of using conditioning and learning for advertising campaigns, stimulus generalisation is vital for factors such as brand extension and brand imitation. This argument is supported by two studies carried out by Till and Priluck (2000), which show that once an advertising or promotion campaign has conditioned customer attitudes towards a particular brand, they can then transfer said attitudes to a product in a similar category, or with a similar name. However, the results of the studies also suggested that this may only be a temporary effect, and that customers will ultimately also need to be conditioned to the new product or category (Till and Priluck, 2000). In addition, Kim et al (1998) argue that existing attitudes and the nat ure of an operant learning approach can affect the extent to which these attitudes can be transferred, as well as the formation of new attitudes and product beliefs. This continues to indicate that both operant learning and classical conditioning will run into problems if they attempt to run against existing environmental conditioning which exists in consumers. However, Grossman and Till (1998) carried out two experiments which tended to indicate that classical conditioning learning can be used to overcome existing environmental conditioning through advertising, although this was found to be a long term effect. This finding is based on the use of classical conditioning procedures which matched favourable images and representations to a brand of mouthwash. The first experiment was based on simple exposure, the impact of which was then measured immediately after the experiment; and again after one week and three weeks had elapsed. The second study used the same methods and procedures, but in a more controlled environment and over a longer period of time. This showed that not only do classical conditioning adverts tend to be enduring in the minds of consumers, but also that they can gradually alter existing perceptions over time (Grossman and Till, 1998). Similar results were shown by Herr and Fazio (1991), however their research also examined the use of both attributional and cognitive, verbal learning techniques in order to maximise the conditioning affects. Such repeated and varied positioning of the brand as being favourably evaluated was shown to be more effective than simply using a single technique (Herr and Fazio, 1991). Another area in which both classical and operant learning and conditioning can be used in advertising is in the use of celebrities as conditioned stimuli to help with the associative learning process. Recent work by Till et al (2008) has established that the use of celebrities in advertising can actually have an active, operant conditioning, effect on conditioning, in spite of advertising being more of a classical conditioning medium. In addition to this, the operant learning effects will tend to be more effective when there is a fit between celebrity and product, and will also tend to be more enduring than peer products with no celebrity endorsement (Till et al, 2008). Similar observations have been made for the use of event or sports team sponsorship, although this has been shown to have more of a classical conditioning than an operant learning effect (Speed and Thompson, 2000). Again, the effectiveness of this approach is driven by the fit between the sponsor and event or team; as well as perceptions of the sponsor and their motivations for the sponsorship (Speed and Thompson, 2000). However, in spite of the now widespread use of classical conditioning as a method for interpreting the effects of advertising, and the less wide spread use of operant learning, there are still critics of these approaches. In particular, Allen and Madden (1985) argue that there is a need for a more precise ‘affective-conditioning hypothesis’ to be created in order to better describe the effects of advertising, and in the absence of unequivocal evidence to support classical conditioning effects. In addition, Stuart et al (1987) conducted experiments to determine exactly what classical conditioning effects could be observed within the context of advertising and consumer behaviour. These experiments demonstrated that whilst classical attitude conditioning could be observed at all four levels of stimulus pairing, environmental conditioning and latent inhibition acted to strongly retard these conditioning effects. This implies that the affect of classical conditioning approach es in advertising cannot be accurately predicted, due to the wide range of environmental and latent inhibitions which will be inherent in the majority of consumers who have already been exposed to advertising for any great length of time (Stuart et al, 1987). One example of an advertising campaign which has used classical conditioning and operant learning is the move by the supermarket chain Sainsbury’s to use celebrity chef Jamie Oliver to front a major advertising campaign, and effectively be â€Å"the TV face of Sainsburys† (Wheeler, 2003). This advertising campaign can be seen to have a strong classical conditioning effect, as it helps customers to associate the products and branding that they see in Sainsbury’s stores with a well recognised culinary expert. In addition, the use of a relevant celebrity will provide operant learning, something which has been supported by the inclusion of promotional materials such as Jamie Oliver recipe cards, which have been made available to customers. Wheeler (2003) provides evidence of the success of the operant conditioning impact of this campaign: after Oliver demonstrated how to use Sainsburys truffle butter to cook an appetising Christmas turkey, Sainsbury’s reported selling more than 50,000 jars of the product. This shows that Oliver’s recommendations, shown on TV, on recipe cards and in store, conditioned customers to associate the butter with cooking a high quality meal, thus increasing sales. However, there is also evidence that Sainsbury’s has suffered somewhat from existing environmental conditioning towards Oliver, with Walker (2005) reporting that Oliver is someone that â€Å"people either love or hate†. As such, some people will already have negative conditioning around Oliver, and this conditioning will act to inhibit any conditioning around Sainsbury’s brand and products. In addition, Oliver’s actions, such as refusing to use Sainsbury’s farmed salmon in his restaurants despite endorsing it for the company, will also impair conditioning; as people will perceive a conflict between the two stimuli (Walker, 2005). On addition, Oliver’s personal views can also condition customers against the Sainsbury’s brand, as reported by the Telegraph (2008) when Oliver â€Å"attacked Sainsburys for failing to turn up to a debate on factory farming†. Whilst the company allowed a senior director to be interviewed as part of the program, and none of the other major supermarkets sent representatives to the debate, the conditioned association between Oliver and Sainsbury’s means that the consequences of non attendance will likely be higher for Sainsbury’s, and may further impair conditioning. In addition, Sainsbury’s should look to boost its use of Oliver in more operant conditioning settings, in order to overcome these issues. For example, the supermarket could make use of the interactive nature of the internet to set up a ‘cook with Jamie’ part of the site, where customers could download recipes and watch how they are cooked. This would help them make associations between buying Sainsbury’s products and cooking appetising meals, as well as making it easier for them to cook meals once they have bought the ingredients. The campaign could also be boosted by the use of more in store activities associated with Oliver, such as holding in store tastings of products he has endorsed, or demonstrating their use in store. For example, in the week before Xmas, by holding a demonstration of how to use the truffle butter mentioned above to cook a turkey, Sainsbury’s could have benefitted from operant conditioning and learning, and further boosted its sales of the product. In conclusion, in spite of the difficulties associated with using both operant conditioning and classical conditioning in advertising and promotions, it is clear that both techniques still have significant potential applications to real life advertising campaigns. In particular, the use of the internet and association with well known celebrities allows retailers, and other businesses, to benefits from the combined effects of classical conditioning and operant learning, to further boost associations. By doing so, and ensuring that the associations are relevant and pertinent to the customers, retailers can achieve both short term success, as seen in the truffle butter example above, and long term success, as described by Grossman and Till (1998), by making long term adjustments to the environmental conditioning of their customers. References Ackerberg, D. A. (2003) Advertising, learning, and consumer choice in experience good markets: an empirical examination. International Economic Review; Vol. 44, Issue 3, p. 1007-1040. Daugherty, T. Li, H. and Biocca, F. (2008) Consumer learning and the effects of virtual experience relative to indirect and direct product experience. Psychology Marketing; Vol. 25, Issue 7, p. 568-586. Domjan, M. E. (2003) The Principles of Learning and Behaviour; Fifth Edition. Belmont, CA: Thomson / Wadsworth. Grossman, R. P. and Till, B. D. (1998) The Persistence of Classically Conditioned Brand Attitudes. Journal of Advertising; Vol. 27, Issue 1, p. 23-31. Herr, P. M. and Fazio, R. H. (1991) On the Effectiveness of Repeated Positive Expressions as an Advertising Strategy. Advances in Consumer Research; Vol. 18, Issue 1, p. 30-32. Kim, J. Jeen-Su L. and Bhargava, M. (1998) The Role of Affect in Attitude Formation: A Classical Conditioning Approach. Journal of the Academy of Marketing Science; Vol. 26, Issue 2, p. 143-152. Osselaer, S. M. J. A. and Alba, J. W. (2000) Consumer Learning and Brand Equity. Journal of Consumer Research; Vol. 27, Issue 1, p. 1-16. Ottemann, R. and Luthans, F. (1975) An Experimental Analysis Of The Effectiveness Of An Organizational Behavior Modification Program In Industry. Academy of Management Proceedings; p. 140-142. Pavlov, I. P. (1927) Conditioned Reflexes: An Investigation of the Physiological Activity of the Cerebral Cortex. London: Oxford University Press. Pawlowski, D. R. Badzinski, D. M. and Mitchell, N. (1998) Effects of Metaphors on Childrens Comprehension and Perception of Print Advertisements. Journal of Advertising; Vol. 27, Issue 2, p. 83-98. Skinner, B. F. (1957) Verbal Learning. New York: Appleton-Century-Crofts. Speed, R. and Thompson, P. (2000) Determinants of Sports Sponsorship Response. Journal of the Academy of Marketing Science; Vol. 28, Issue 2, p. 227-238. Stuart, E. W. Shimp, T. A. and Engle, R. W. (1987) Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context. Journal of Consumer Research; Vol. 14, Issue 3, p. 334-349. Telegraph, The (2008) Sainsburys playing chicken, says Jamie Oliver. The Daily Telegraph and Telegraph.co.uk. 8th January 2008. Accessed 20th July 2008: http://www.telegraph.co.uk/news/uknews/1574897/Sainsburys-playing-chicken,-says-Jamie-Oliver.html Till, B. D. and Priluck, R. L. (2000) Stimulus Generalization in Classical Conditioning: An Initial Investigation and Extension. Psychology Marketing; Vol. 17, Issue 1, p. 55-72. Till, B. D. Stanley, S. M. and Priluck, R. L. (2008) Classical conditioning and celebrity endorsers: An examination of belongingness and resistance to extinction. Psychology Marketing; Vol. 25, Issue 2, p. 179-196. Walker, A. (2005) Profile: Jamie Oliver. BBC News: Magazine. 30th March 2005. Accessed 20th July 2008: http://news.bbc.co.uk/1/hi/magazine/4394025.stm Wheeler, B. (2003) Sainsbury banks on fresh Oliver ads. BBC News: Business. 11th June 2003. Accessed 20th July 2008: http://news.bbc.co.uk/1/hi/business/2979646.stm

Friday, January 17, 2020

Inventory Control Essay

Read the case study below â€Å"Harvey Industries†. Provide reasoning for the current financial distress of the company and make recommendations for improvements to the new company president. Include at least one specific recommendation for both Supply Chain Management (chapter 15) and Inventory Management (chapter 13), as well as any other recommendations you deem necessary from your reading. Provide your recommendations in a 2-4 page APA style paper. Harvey Industries Background Harvey Industries, a Wisconsin company, specializes in the assembly of high-pressure washer systems and in the sale of repair parts for these systems. The products range from small portable high-pressure washers to large industrial installations for snow removal from vehicles stored outdoors during the winter months. Typical uses for high-pressure water cleaning include: AutomobilesAirplanes Building maintenanceBarns EnginesIce cream plants Lift trucksMachinery Swimming pools Industrial customers include General Motors, Ford, Chrysler, Delta Airlines, United Parcel Service, and Shell Oil Company. Although the industrial applications are a significant part of its sale, Harvey Industries is primarily an assembler of equipment for coin operated self-service car wash systems. The typical car wash is of concrete block construction with an equipment room in the center, flanked on either side by a number of bays. The cars are driven into the bays where the owner can wash and wax the car, utilizing high-pressure hot water and liquid wax. A dollar bill changer is available to provide change for the use of the equipment and the purchase of various products from dispensers. The products include towels, tire cleaner, and upholstery cleaner. In recent years Harvey Industries has been in financial difficulty. The company has lost money for three of the last four years, with the last year’s loss being $17,174 on sales of $1,238,674.  Inventory levels have been steadily increasing to their present levels of $124,324. The company employs 23 people with the management team consisting of the following key employees: president, sales manager, manufacturing manager, controller, and purchasing manager. The abbreviated organization chart reflects the reporting relationship of the key employees and the three individuals who report directly to the manufacturing manager. Current Inventory Control System The current inventory control â€Å"system† consists of orders for stock replenishment being made by the stockroom foreman, the purchasing manager, or the manufacturing manager whenever one of them notices that the inventory is low. An order for replenishment of inventory is also placed whenever someone (either a customer or an employee in the assembly area) wants an item and it is not in stock. Some inventory is needed for the assembly of the high-pressure equipment for the car wash and industrial applications. There are current and accurate bills of material for these assemblies. The material needs to support the assembly schedule are generally known well in advance of the build schedule. The majority of inventory transactions are for repair parts and for supplies used by the car washes, such as paper towels, detergent, and wax concentrate. Because of the constant and rugged use of the car wash equipment, there is a steady demand for the various repair parts. The stockroom is well organized, with parts stored in locations according to each vendor. The number of vendors is relatively limited, with each vendor generally supplying many different parts. For example, the repair parts from Allen Bradley, a manufacturer of electrical motors, are stocked in the same location. These repair parts will be used to provide service for the many electrical motors that are part of the high-pressure pump and motor assembly used by all of the car washes. Because of the heavy sales volume of repair parts, there are generally two employees working in the stockroom- a stockroom foreman who reports to the manufacturing manager and an assistant to the foreman. One of these two employees will handle customer orders. Many customers stop by and order the parts and supplies they need. Telephone orders are also received and are shipped by United Parcel Service the same day. The assembly area has some inventory stored on the shop floor. This inventory consists of low-value  items that are used every day, such as nuts, bolts, screws, and washers. These purchased items do not amount to very much dollar volume throughout the year. Unfortunately, oftentimes the assembly area is out of one of these basic items and this causes a significant amount of downtime for the assembly lines. Paperwork is kept to a minimum. A sales slip listing the part numbers and quantities sold to a customer is generally made out for each sale. If the assembly department needs items that are not stocked on the assembly floor, someone from that department will enter the stockroom and withdraw the necessary material. There is no paperwork made out for the items needed on the assembly floor. There were 973 different part numbers purchased for stock last year and those purchases amounted to $314,673. An analysis of inventory records shows that $220,684 was spent on just 179 of the part numbers. Fortunately for Harvey Industries, most of the items they purchase are stocked by either the manufacturer or by a wholesaler. When it is discovered that the company is out of stock on an item, it generally takes only two or three days to replenish the stock. Due to the company’s recent losses, its auditing firm became concerned about the company’s ability to continue in business. Recently the company sold off excess vacant land adjoining its manufacturing facility to generate cash to meet its financial obligations. New President Because of the recent death of the owner, the trust department of a Milwaukee Bank (as trustee for the estate) has taken over the company’s affairs and has appointed a new company president. The new president has identified many problem areas- one of which is improper inventory control. He has retained you as a consultant to make specific recommendations concerning a revised inventory control system. What are your recommendations and rationale? Harvey Industries is a Wisconsin company that specializes in the assembly of high-pressure washer systems and in the sale of repair parts for these systems. With the recent death of the owner, the trust department of a Milwaukee Bank, the trusty for the estate, has taken over the company’s affairs and has appointed a new company president who has identified many problem areas such as improper inventory control and has asked me as a consultant to make specific recommendations concerning a revised inventory  control system. After reviewing the company’s current inventory control I would recommend that it would be very important for them to establish good communication with the supply chain because they need to know what the demand would be for each of the parts so that they can forecast the needs so that they can plan ahead and order the necessary materials and supplies do that they do not have to wait three days for the messing parts. Currently the inventory control â€Å"system† consists of orders for stock replenishment being made by the stockroom foreman, the purchasing manager, or the manufacturing manager whenever one of them notices that the inventory is low. An order for replenishment of inventory is also placed whenever someone (either a customer or an employee in the assembly area) wants an item and it is not in stock. I would recommend changing this system, they need to establish the number of parts that would be needed in a weekly basis and replenish as the item is used so that they do not run out of the necessary parts and supplies. The company currently employs 23 people with the management team consisting of the following key employees: president, sales manager, manufacturing manager, controller, and purchasing manager. The abbreviated organization chart reflects the reporting relationship of the key employees and the three individuals who report directly to the manufacturing manager. I would recommend having different departments manufacturing, sales department for repair parts and sales department for supplies. All three departments need to be in communication with the purchasing manager that will need to be informed in order to make all the necessary purchases to maintain an appropriate inventory for all three departments. This will help save the company some money on payroll. I would also recommend that the inventory for the manufacturing department be kept in the warehouse as well as the other items that way there can be more control on the parts that go out so that they can be promptly replenish. Currently the stockroom is well organized, with parts stored in locations according to each vendor. The number of vendors is relatively limited, with each vendor generally supplying many different parts. However they could also separate the parts and supplies per department so that it would be easier to find and less man power would be needed creating a saving in payroll and payroll taxes. References Stevenson, W.J. (2011). Operations management (11th Ed.). New York, NY: McGraw Hill/Irwin